The Psychology Behind Mobile Purse FosteringIncentives and incentives such as discounts, cashback and commitment points can be effective incentives for mobile purse fostering. However, the precise factors that drive mobile purse fostering are still a mystery.Utilizing the stimulus-organism-response (S-O-R) concept as an academic basis, this researc… Read More

The Psychology Behind Mobile Pocketbook AdoptionRewards and rewards such as discounts, cashback and commitment points can be powerful incentives for mobile purse fostering. However, the precise variables that drive mobile purse fostering are still a mystery.Utilizing the stimulus-organism-response (S-O-R) theory as a theoretical basis, this researc… Read More

The Psychology Behind Mobile Budget AdoptionIncentives and rewards such as discounts, cashback and loyalty factors can be effective incentives for mobile purse adoption. However, the specific variables that drive mobile budget adoption are still a mystery.Utilizing the stimulus-organism-response (S-O-R) theory as an academic basis, this research an… Read More